Marks and their uses (contd.)
Quotation marks ( ‘ ’ & “ ” )
(Note: quotation marks don't work too well on web pages; single and double quotation marks both come out as vertical dashes (primes), as do apostrophes. We assume you know the difference enough to ignore this limitation.)
Whether single or double quotation marks are used is up to the designer or the arbiters of house style, and to some extent it depends on where in the world you are – or where the work is destined. US style leans towards 'single quotation marks' and British English favours "double". What does matter, however, is that the style is consistent throughout a piece of work. Also, note that quotes within quotes should be of the opposite type. An American would write:
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